DESIGN, FEMINISM, AND the persona spectrum: INTRODUCING the INTERSECTIONAL persona matrix

by Logan D. A. Williams

Creative Commons BY 2.0 Generic 2014 Sean MacEntee

In science and technology studies, the jury is still out about the utility of operationalizing design thinking and, in particular, the mode of empathy as good practice for making inclusive designs. Communications scholar Lily Irani (2018) and historian Lee Vinsel (2018) suggest that design thinking collapses the variety and complexity of design activities and theories into simple marketing and commercialization tools.

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