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First there was the user persona, then Holmes developed the persona spectrum. Inclusive Research by Design® introduces the persona matrix that incorporates attention to diverse user motivations by drawing on insights from Crenshaw's intersectionality.

The status quo is that STEAM professionals live in a country that does not value African-Americans as neighbors. We have to work through our feelings to take on the difficult, but important tasks of learning about anti-black racism, as well as unlearning our own racism and privilege.